November 19, 2024

New list shows Aussie musicians are streaming their way to success

Sports

New list shows Aussie musicians are streaming their way to success

By: Johnn Jin

The Kid Laroi, Dom Dolla and Go-Jo have all made the grade—Aussie pop stars are making a big splash overseas. This year, streaming platform Spotify has released a new ranking of Australian songs.

At 19, The Kid Laroi has already made quite an impact overseas. His single “Love Again” came second on the list after being streamed more than 146 million times since it was released in January this year. About 30 million people on Spotify listen to the song each month.

Alicia Sbrugera, the head of Spotify, says that dance and electronic music is high on the list because of the demand for upbeat party songs during the Northern Hemisphere summer. “The vast majority of these releases have happened in the lead up to the American and European summer season,” she said. “These artists have built huge audiences overseas, touring on the festival and club runs.”

“Artists like Luude and Dom Dolla play their new tracks in their live sets before they drop and that has an impact when the song is released,” she added. By collaborating with American singers or musicians, Dom Dolla has opened up new audiences overseas.

Go-Jo entered the international spotlight because of how well he has done on social media. Andrew Stone, CEO of Chugg Music, said his viral videos started the buzz and now more fans are searching for the full-length song on streaming services. “We’re just getting started on how big this song could be,” Mr Stone said.

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